Consultancy / Development
ACT syncronizes physical to virtual worlds, providing the infrastructure, sensors, and beacons that connect tourists to points of interest. ACT engaged AlphaSquad to build the frontend and backend of their new event portal in time for their Heineken Event and a demo in front of British Royal Family.
We started mapping the user journey to visualize the event experience with both virtual and physical interactions, looking to make the portal innovate yet efficient and highly intuitive. Confident our research and user journey mapping accurately captured user behavior, we moved to rapid prototyping and hi-fi concepts. In addition to frontend development, we developed the backend APIs, services, and proximity integration. On time, on budget, and exceeding expectations, the online portal successfully launched at the Heineken Event and demoed in front of the British Royal Family.