PRODUCT DEVELOPMENT
Analysis & optimization of Toyota USA
CLIENT
Toyota
Year
2018
Role
Consultancy / Development
The Challenge
Toyota USA’s website is their brand’s gateway, responsible for building trust, driving sales, and creating lifelong customers. Toyota came to us with the goal of increasing conversion and revenue on their site and engaged AlphaSquad to perform a full audit and performance overhaul. Our expert UX and backend team reviewed each conversion pathway and made detailed recommendations for code optimization, users experience enhancements and speed optimization. From there, we engaged Toyota in a full performance and UX overhaul to increase conversion while continuing to communicate the Toyota story.
User Experience
Whether or not visitors arrive with a car shopping objective in mind, we realized Toyota’s navigation and search needed to caters to all. For a brand with a broad customer base, from baby boomers to Generation X, we had to accommodate older users taste for simple online navigation and tendency to get flustered by more complicated websites. At the same time, we had to appeal to younger users preference for a visual and intuitive UX that might overwhelm less tech-savvy users. We implemented a minimal, search-oriented user interface that accommodated both digital natives and internet newcomers.
Speed Optimization
47% of customers expect a webpage to load in 2 seconds or less, according to skilled.co. Toyota recognized that even 100ms improvements in a homepage's load time can result in a significant increase in conversion AlphaSquad’s through code optimization increased Toyota’s website speed measurably and combined with UX enhancements surpassed conversion rate objectives.